At age nineteen, Aditi Sharma founded her entrepreneurial venture with one CRT monitor, a landline phone, zero clients, but an exponentially rising desire to make brands communicate better. She part-timed with the largest English Print Publication of the country as a content strategist while hustling to build her agency on the side, all this with her college education. Before social media even existed, she was creating content that drove revenue and positioned brands as the premium choice in their industry. Fast forward ten years and her strategies have turned previously unknown businesses into category-dominating brands in both the metropolitans and the non-metros. She succeeded in making brands matter because she found the real gaps in where brands are struggling, resolved the pain points with a disruptive thought process and placed her brick at the right spot. From a one person team to now thirty, she bootstrapped her branding and digital company from the ground up, and contributed to the business success of 200+ clients across categories and formats. A forward thinker at her core, she makes brands flex, stretch and adapt in new and unforeseen ways – while staying true to what they stand for and why they exist. When she’s not leading the team at SHABD Creatives, she can be found writing poetry, travelling the world, reading a dictionary (yes, a dictionary!) or ripping apart bad marketing tactics.